WINNIPEG - The City of Winnipeg has a new slogan and logo, complete with an introduction video.
The goal of "Winnipeg: Made From What's Real" is to attract tourism and investment to the city, as it recovers from the economic effects of the COVID-19 pandemic.
Critics say Winnipeg's new brand it's to vague and open-ended, much like the "Manitoba" Spirited Energy" slogan introduced in 2006.
Turn up that music!— Tourism Winnipeg (@TourismWPG) June 8, 2022
Winnipeg's new PLACE brand and logo are here!
What does the logo mean? So many different things to Winnipeggers—take a look at just some of the interpretations.
Get the real Winnipeg story here: https://t.co/EI6KOHfSf0 pic.twitter.com/PzWe3m8lv2